Get To Know Our Dental Team

We look forward to meeting you!

About Plainview West Texas Dental

Plainview West Texas Dental Associates believes that you shouldn’t have to drive to Lubbock or Amarillo to see a good dentist. We have the best technology, stay up to date with the latest research, and actually take time with you during your appointments so you never feel rushed. You’ll notice the difference!

Our commitment extends beyond dental services; we actively support local businesses and community initiatives. This reinforces our dedication to the well-being of our patients and the community we proudly serve. 

dr georgia mitchell portrait

Meet Dr. Georgia Mitchell

I pride myself on my attention to detail and patient-focused approach. I grew up in Eastern New Mexico and am driven to raise the standard of care in rural communities. I love my job and enjoy caring for all ages of patients, from toddlers to grandparents.


  • DDS/DMD – Roseman College of Dental Medicine
  • MS – Texas A&M Baylor College of Dentistry
  • BS – Texas Tech University

You might be surprised that…

  • I am the fifth generation of New Mexico cattleman, and the first dentist in my family.
  • My husband is also a doctor! I’m married to Dr. Colby Rozean, a family medicine physician in Plainview.
dr brian herring portrait

Meet Dr. Brian Herring

I find great fulfillment in using my professional expertise to diagnose and treat challenging medical conditions. My commitment to excellence in patient care is paralleled only by my dedication to my family. I’m married to Lindley Douglass, a Plainview native, and Texas Tech alumna. Together, we are the proud parents of two children, Cameron and Tess.


  • DDS – Texas A&M Baylor College of Dentistry
  • MS – Texas Tech University
  • BA – Texas Tech University

You might be surprised that…

  • I have a deep-seated commitment to elevating patient care standards, a value instilled in me from a young age.
  • My life outside the clinic is deeply rooted in family values, with my marriage to Lindley and our shared joy in raising Cameron and Tess.

What sets us apart?

Personalized Care

We involve you in every decision, ensuring you understand your options. No one size fits all here.

Advanced Technology

We invest in cutting-edge technology for treatments that are precise and efficient. Our doctors and staff stay up to date on the latest dental research and make decisions based on peer reviewed evidence.

Community-Minded Approach

Our team lives and works here. We care for and reinvest in the community.


We value your time and strive to provide prompt and efficient dental care.

Hear from our patients

Everyone was extremely nice, polite, and answered all my questions. I was very impressed.

— V.B.

They were very fast and friendly! The dentist explained everything and made sure I was comfortable the whole time. All the staff were very sweet. I definitely recommend it!

— M.P.

Very, very pleased! Definitely friendly. The dentist is very kind, and I really like this place. The girls in the office are very helpful and nice too!

— D.D.

How to get started

Experience comprehensive dental care at Plainview West Texas Dental Associates. Begin with a personalized 1-hour exam, and we’ll guide you through the next steps in your oral health journey!

  1. Call (806) 221-2240 or book online now
  2. Enjoy a personalized appointment with one of our dentists

Visit Our Office

3109 Olton Road
Suite 302-C
Plainview, TX 79072

Get Directions


Monday – Thursday: 8:00 am – 5:00 pm (Closed for Lunch)

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